Google is totally chill with AI-generated content.
Plus, the “new Bing” becomes one of Microsoft’s most successful launches.
In today’s email:
Google doesn’t care if you use AI to generate content.
Microsoft’s “new Bing” gets 1 million sign-ups in 48 hours.
AI-generated oil paintings that look too real.
😎 3 Cool Things
Fireflies.ai helps your team record, transcribe, search, and analyze meeting notes.
These realistic AI-generated “oil paintings” are unbelievable.
An AI recently piloted a Lockheed Martin aircraft for over 17 hours.
🤓 2 Big Stories About AI
1. Google says using AI-generated content is totally OK.
Google recently clarified that their stance on website content generated by AI doesn’t go against their guidelines.
The 🥩 of it:
Google updated their guidelines in AI content, in which they claim to reward high-quality content, regardless of how it is produced.
The focus on quality content has been core to Google and its ranking systems for years. The company's systems are designed to surface reliable information and prioritize content created primarily for people rather than for search ranking purposes.
AI-generated content is not against Google's guidelines as long as it is not produced primarily to manipulate search rankings, which is against its spam policies.
AI has been used to generate helpful content such as sports scores, weather forecasts, and transcripts, and has the potential to create new levels of expression and creativity.
Google advises creators to produce original, high-quality, people-first content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
Google has systems in place to determine the helpfulness of content and regularly works to improve them.
It’s easy to beat the AI detection software going around, but at least we can rest assured that Google isn’t hunting us down.
2. The “New Bing” becomes one of Microsoft’s most successful launches.
Thanks to their partnership with OpenAI, Microsoft just had one of their most successful launches with their “new bing” search engine, powered by ChatGPT.
The 🥩 of it:
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced via Twitter that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine.
This makes it one of the most successful launches in Microsoft's history.
The AI-powered search engine provides users with more relevant results, enhanced visualization capabilities, and an even more intuitive user interface.
The launch of the new Bing has drawn a lot of interest from both the general public and computer experts.
If Microsoft can pull away some market share from Google with this new Bing, then that might change how marketers and SEOs spend their days.
Right now, SEOs and PPCers are pretty much focused on Google Search and Google Ads. But will this new search experience help Microsoft gain share?
We (my “real” job) started re-investing into Bing last week due to the influx of traffic heading there. If Microsoft continues to beat Google in the AI race, I think we can expect to see more people choosing Bing over Google. I know I’ve started to, personally.
🤣 1 LOL
